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Marketing health services

Author: Richard K Thomas
Publisher: Chicago : Health Administration Press ; Arlington, VA : AUPHA Press, ©2005.
Edition/Format:   eBook : Document : EnglishView all editions and formats
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Thomas, Richard K., 1944-
Marketing health services.
Chicago : Health Administration Press ; Arlington, VA : AUPHA Press, ©2005
(DLC) 2004059652
(OCoLC)56662011
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Richard K Thomas
ISBN: 1417582154 9781417582150
OCLC Number: 58553485
Description: 1 online resource (xvi, 469 pages)
Contents: Healthcare marketing: history and concepts --
Understanding healthcare markets --
Healthcare marketing techniques --
Managing and supporting the marketing effort --
The future of healthcare marketing --
Glossary --
Index.
Responsibility: Richard K. Thomas.
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